Privacy policy

At Sequentum ("we," "us," or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our data extraction platform, or interact with our services.

1. Information We Collect

A. Information You Provide to Us

We collect personal information that you voluntarily provide when you register on the platform, express an interest in obtaining information about us, or otherwise contact us.

• Personal Identifiers: Name, Email Address, Company Name
• Credentials: Password
• Payment Data: Processed through Stripe; not stored by Sequentum

B. Information Collected Automatically

When you visit our website, we automatically collect certain information:

• Device/Usage Data: IP Address, Browser Type, Operating System, and Referring URLs — Google Analytics
• Location Data: Approximate location derived from IP address (city/country), and user session interactions and error logs

C. Data Processed on Behalf of Clients (Data Extraction Services)

Sequentum provides data extraction services that operate at the direction of our clients. In this context:

• Sequentum acts as a Data Processor
• Our clients act as the Data Controller

We may process publicly available data, which in some cases may include personal information, strictly based on client instructions.

We:

• Do not determine the purpose or legal basis for this processing
• Do not use this data for our own purposes
• Require clients to ensure lawful collection and use of data

We adhere to internal operating guidelines designed to minimize the collection of non-public or sensitive personal information.

2. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (like web beacons and pixels) to access or store information.

• Essential Cookies: Necessary for the website to function
• Analytics Cookies: We use Google Analytics (GA4) to analyze website traffic. Non-essential cookies are blocked until you provide consent via the cookie consent banner.
• Product Analytics: PostHog is used to analyze user sessions and improve platform functionality
• Error Monitoring: Sentry is used to monitor system performance and detect software issues
• Marketing & Advertising Cookies: LinkedIn Insight Tag is used for advertising and retargeting. HubSpot and Apollo are used to track lead generation and form submissions. These cookies are only activated with your consent.

3. How We Use Your Information

We process your information based on legitimate business interests, contractual necessity, and legal obligations.

• To facilitate account management (account creation, login, support)
• To send administrative information (updates to terms, policies, or services)
• To protect our services (fraud prevention, security monitoring)
• To comply with legal obligations (e.g., subpoenas, regulatory requests)

4. Disclosure of Your Information

We do not sell your personal information. We share data with advertising and marketing platforms including LinkedIn (advertising and retargeting), HubSpot (marketing automation and lead generation), and Apollo (sales intelligence), which may constitute "sharing" under the California Privacy Rights Act. You may opt out of this sharing via our "Do Not Sell or Share" link in the website footer or the cookie consent banner.

We may also share information in the following circumstances:

• Service Providers: We share data with trusted service providers to support our operations, including Amazon Web Services (AWS), Apollo, HubSpot, Sentry, and PostHog
• Legal Obligations: When required to comply with applicable laws or enforce our rights
• Business Transfers: In connection with a merger, sale of assets, financing, or acquisition

All service providers are contractually obligated to safeguard data and process it only for specified purposes.

5. Data Retention

We retain personal information only as long as necessary for the purposes described in this policy.

• Account Data: Retained as long as the account is active and for a reasonable period thereafter
• Client Data (Scraped Data): Retained according to client agreements and business requirements

6. California Privacy Rights (CPRA)

California residents have the following rights:

• Right to Know: Request categories and specific pieces of personal data collected
• Right to Delete: Request deletion of personal information
• Right to Correct: Request correction of inaccurate information
• Right to Opt-Out of Sale/Sharing: We do not sell personal information. However, we share data with advertising and marketing platforms as described in Section 4. You may opt out of this sharing by clicking the "Do Not Sell or Share My Personal Information" link in our website footer, adjusting your preferences via the cookie consent banner, or contacting us at privacy@sequentum.com

We honor Global Privacy Control (GPC) signals as valid opt-out requests. When your browser sends a GPC signal, we automatically treat it as a request to opt out of the sharing of your personal information.

7. GDPR Compliance (EU/UK Residents)

If you are located in the EEA or UK, we process your data under the following legal bases:

• Consent
• Contractual Necessity
• Legitimate Interests

Processor Role Notice

For data processed on behalf of clients, Sequentum acts strictly as a Data Processor. Data subjects should direct requests to the relevant Data Controller (our client).

International Transfers

Data may be transferred to the United States. We rely on appropriate safeguards, including Standard Contractual Clauses (SCCs), where required.

8. Security of Your Information

We implement appropriate technical and organizational security measures, including:

• AES-256 encryption at rest
• TLS 1.2+ encryption in transit

Sequentum maintains a SOC 2 Type II certification, demonstrating adherence to industry-standard security, availability, and confidentiality controls.

9. Consent and Automated Tracking

Our website uses a cookie consent banner to obtain your consent before activating non-essential tracking technologies. Until you provide consent, analytics, marketing, and advertising cookies are blocked and do not collect data.

You may withdraw your consent at any time by clicking the "Cookie Settings" link in the website footer. Upon withdrawal, non-essential cookies will be disabled and the associated tracking will cease.

We honor the Global Privacy Control (GPC) browser signal. If your browser is configured to send a GPC signal, our consent management platform will automatically treat this as an opt-out of non-essential tracking and data sharing.

10. Contact Us

If you have any questions or comments about this policy, or wish to exercise your data rights, you may contact us at:

• Email: privacy@sequentum.com
• Address: 33 Irving Pl, New York, NY 10003