Sequentum takes on the complex world of data head-on so that you don’t have to.

We’ve “been there and done that” and we want to share our tried-and-true strategies from a decade of data industry leadership with you. Let our hard-won truths about how to simplify and streamline data operations be yours.

Leadership

SARAH MCKENNA

CEO

Sarah brings 20+ years of leadership experience over which she consistently delivered high quality, trustworthy, and ambitious results on a lean budget. Sarah has shepherded numerous startups to success as well as conducted two technical turnarounds of large privately held companies. She also serves as a leading member for the SIIA Financial Information Standards Division (FISD) Alt Data Council which is dedicated to establishing data best practices to mitigate legal & compliance risks in the web data extraction industry. Sarah is a graduate of Georgetown University.

SOEREN MONDRUP

Founder & CTO

After 20 years spent developing new and innovative search and web data extraction technologies, Soeren's work is legendary among experts in this field. He has supported over 5,000 end users and satisfied the requirements of large global corporations, government agencies, and some of the brightest entrepreneurs in this field. Soeren has significant experience establishing and operating 3 startups over his 25 years of experience. Soeren holds a Master of Electrical Engineering from Danmarks Tekniske Universitet in Denmark and lives in Sydney, Australia.

TONY JAENSCH

Founder & President

Tony has over 25 years of experience starting up and operating web-based /digital businesses with a focus on strategy, delivery, and business development. Tony was Sequentum’s first CEO for 5+ years until April 2019. Prior to this, he was engaged by leading corporations across multiple industries working at tier-1 consultancies such as Accenture, Cognizant and IBM where he reached partner level. He also founded, ran and successfully sold start-up businesses in web consulting and online search. Tony has a Bachelor of Business with a Major in Marketing and a Bachelor of Applied Science in Computer Studies from the University of South Australia.

JIM SCHOENBURG

CCO

As a business development and commercial operations specialist for nearly 30 years, Jim has worked with partners, customers and key stakeholders in media and technology companies to develop and execute cogent business strategies and manage commercial operations. All aspects of his work focus on helping customers integrate mission critical technologies that help achieve corporate goals, specific ROI, and increase revenue, profitability and valuation.

Jumping into the Wayback Machine, Jim co-founded two .com era online entertainment and game-based marketing firms, Bottle Rocket and BrandPlay, alternately running production & operations, sales & account management. He went on to manage a brand strategy & design firm, MSDS (now Constructive) as well as an online publisher focused on real estate, CityRealty. He helped lead the US sales and account management efforts for Norwegian OTT video technology company, Vimond, and most recently has been Principal Consultant at MediaSwell, a company offering fractional CCO/COO/GM services to tech and media firms.

Jim holds an A.B. in Media Writing from The University of Michigan and attended NYU’s Masters program for Interactive Telecommunication.

SARAH MCKENNA

CEO

Sarah brings 20+ years of leadership experience over which she consistently delivered high quality, trustworthy, and ambitious results on a lean budget. Sarah has shepherded numerous startups to success as well as conducted two technical turnarounds of large privately held companies. She also serves as a leading member for the SIIA Financial Information Standards Division (FISD) Alt Data Council which is dedicated to establishing data best practices to mitigate legal & compliance risks in the web data extraction industry. Sarah is a graduate of Georgetown University.

SOEREN MONDRUP

Founder & CTO

After 20 years spent developing new and innovative search and web data extraction technologies, Soeren's work is legendary among experts in this field. He has supported over 5,000 end users and satisfied the requirements of large global corporations, government agencies, and some of the brightest entrepreneurs in this field. Soeren has significant experience establishing and operating 3 startups over his 25 years of experience. Soeren holds a Master of Electrical Engineering from Danmarks Tekniske Universitet in Denmark and lives in Sydney, Australia.

TONY JAENSCH

Founder & President

Tony has over 25 years of experience starting up and operating web-based /digital businesses with a focus on strategy, delivery, and business development. Tony was Sequentum’s first CEO for 5+ years until April 2019. Prior to this, he was engaged by leading corporations across multiple industries working at tier-1 consultancies such as Accenture, Cognizant and IBM where he reached partner level. He also founded, ran and successfully sold start-up businesses in web consulting and online search. Tony has a Bachelor of Business with a Major in Marketing and a Bachelor of Applied Science in Computer Studies from the University of South Australia.

JIM SCHOENBURG

CCO

As a business development and commercial operations specialist for nearly 30 years, Jim has worked with partners, customers and key stakeholders in media and technology companies to develop and execute cogent business strategies and manage commercial operations. All aspects of his work focus on helping customers integrate mission critical technologies that help achieve corporate goals, specific ROI, and increase revenue, profitability and valuation.

Jumping into the Wayback Machine, Jim co-founded two .com era online entertainment and game-based marketing firms, Bottle Rocket and BrandPlay, alternately running production & operations, sales & account management. He went on to manage a brand strategy & design firm, MSDS (now Constructive) as well as an online publisher focused on real estate, CityRealty. He helped lead the US sales and account management efforts for Norwegian OTT video technology company, Vimond, and most recently has been Principal Consultant at MediaSwell, a company offering fractional CCO/COO/GM services to tech and media firms.

Jim holds an A.B. in Media Writing from The University of Michigan and attended NYU’s Masters program for Interactive Telecommunication.

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